Surfing the global tide : automotive giants and how to survive them / Michael S. Wynn\Williams.

By: Wynn-Williams, Michael S [autor.]Material type: TextTextLanguage: English Publisher: Basingstoke (England) ; New York : Palgrave Macmillan, 2009Description: xi, 271 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0230579248; 9780230579248Subject(s): Producción | Automóviles | Éxito en los negocios | Planificación estratégicaDDC classification: 338.4
Contents:
Raising the leviathan \\ Fundamentals of scale \\ Economies of scale in the automobile industry \\ Structuring the firm \\ Constructing the automobile industry paradigm \\ Approximating to the automobile industry paradigm \\ Opening the door to China \\ The paradigm in the automobile industry of the future \\ Epilog 2009: the battle for the United States.
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Incluye referencias bibliográficas (p. 244\265) e índice.

Raising the leviathan \\ Fundamentals of scale \\ Economies of scale in the automobile industry \\ Structuring the firm \\ Constructing the automobile industry paradigm \\ Approximating to the automobile industry paradigm \\ Opening the door to China \\ The paradigm in the automobile industry of the future \\ Epilog 2009: the battle for the United States.

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