Neuromarketing : understanding the buy button in your customer's brain / Patrick Renvoisé and Christophe Morin.
Material type:
TextLanguage: English Publisher: Nashville, TN : Thomas Nelson, 2007Description: xii, 243 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780785226802Subject(s): Neuropsicología | Neuromercadeo | Mercadeo -- Aspectos psicológicos | Preferencias de los consumidoresDDC classification: 658.80019 | Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Biblioteca CESA
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General | 658.80019 / R424n (Browse shelf(Opens below)) | Ej. 1 | 1 | Available (Sin restricciones) | 7101016050 |
Incluye referencias bibliográficas (p. 237\239)
Three brains, one decision\maker \\ The only six stimuli that speak to the old brain \\ The methodology: four steps to success \\ Step 1: diagnose the pain \\ Step 2: differentiate your claims \\ Step 3: demonstrate the gain \\ Step 4: deliver to the old brain \\ The first message building block: grabbers \\ Message building block #2: big picture \\ Message building block #3: claims \\ Message building block #4: proofs of gain \\ Message building block #5: handling objections \\ Message building block #6: the close \\ The first impact booster: wording with you \\ Impact booster #2: your credibility \\ Impact booster #3: contrast \\ Impact booster #4: emotion \\ Impact booster #5: learning styles \\ Impact booster #6: stories \\ Impact booster #7: less is more \\ Marketing is dead, long live neuromarketing \\ Handbook: selling to the old brain 101 \\ Brainpower: quick review of concepts.
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