The innovator's solution : creating and sustaining successful growth / Clayton M. Christensen, Michael E Raynor.

By: Christensen, Clayton M [autor.]Contributor(s): Raynor, Michael EMaterial type: TextTextLanguage: English Publisher: Boston, MA : Harvard Business School Press, 2003Description: x, 304 páginas : ilustraciones ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 1578518520; 9781578518524Subject(s): Éxito en los negocios | Servicio al cliente | Aptitud creadora en los negocios | Administración industrialDDC classification: 658.4063 Online resources: Table of contents
Contents:
How to succeed at the mandate to grow \\ How can we beat our most powerful competitors? \\ What products will customers want to buy? \\ Who are the best customers for our products? \\ Getting the scope of the business right \\ How to avoid commoditization \\ Is your organization capable of disruptive growth? \\ Managing the strategy development process \\ There is good money, and there is bad money.
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Includes bibliographical references and index.

How to succeed at the mandate to grow \\ How can we beat our most powerful competitors? \\ What products will customers want to buy? \\ Who are the best customers for our products? \\ Getting the scope of the business right \\ How to avoid commoditization \\ Is your organization capable of disruptive growth? \\ Managing the strategy development process \\ There is good money, and there is bad money.

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