Administracion estrategica de marca : branding / Kevin Lane Keller ; traduccion, Erika Montserrat Jaasso Hernand Borneville.
Material type:
TextLanguage: Spanish Original language: English Publisher: Mexico : Pearson Educacion, 2008Publisher: [s.l.] : [s.e.], 2008Edition: 3a editionDescription: 692 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9702612845; 9789702612841Uniform titles: Strategic brand management. Español Subject(s): Productos de marca -- Administracion | Productos de marca registrada -- Administración | Marcas de empresas | Productos nuevos -- Administración | Imagen y diseño corporativoDDC classification: 658.827
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General | 658.827 / K291a 2008 (Browse shelf(Opens below)) | Ej.1 | Available | 7101006631 |
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| 658.827 / K171l 2012 The luxury strategy : break the rules of marketing to build luxury brands / / | 658.827 / K171l 2012 The luxury strategy : break the rules of marketing to build luxury brands / / | 658.827 / K171m la marca : motor de la competitividad de las empresas y del crecimiento de la economía / | 658.827 / K291a 2008 Administracion estrategica de marca : branding / | 658.827 / K291s Strategic brand management : building, measuring and managing brand equity / | 658.827 / K291s Strategic brand management : building, measuring and managing brand equity / | 658.827 / K291s Strategic brand management : building, measuring and managing brand equity / |
Traduccion de: Strategic brand management : building and managing brand equity.
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