Bitner, Mary Jo (Nombre personal)

OCLC, January 8, 2015 (access points: Bitner, Mary Jo; Bitner, Mary J.; Bitner, M. J.; usage: Mary Jo Bitner; M. J. Bitner)

Profiting from services and solutions, 2014: back cover (Professor of marketing, Edward M. Carson Chair in Services Marketing and Executive Director, Center for Services Leadership, W.P. Carey School of Business, Arizona State University)

Services marketing, c2006: t.p. (Mary Jo Bitner) p. v (Dr. Bitner; holds various academic posts at Ariz. State Univ.)

Services Mkting Conf. (7th : 1988 : Arl., Va.). Designing a winning service strategy, 1989: CIP t.p. (Mary Jo Bitner)