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Market-based magement : strategies for growing customer value and profitability /

Best, Roger J.

Market-based magement : strategies for growing customer value and profitability / Roger J. Best. - Sixth edition. - 552 páginas : ilustraciones.

Incluye Índice (p.543-552) Incluye Glosario (p.536-542)

Incluye Bibliografía.

ISBN: 9780130387752

Subjects--Topical Terms:
Consumidores.
Planeación de mercadeo.
Administración de mercadeo.
Análisis de mercadeo.

Dewey Class. No.: 658.8 / B561ma

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