The Boston Consulting Group on strategy /

Deimler, Michael S.,

The Boston Consulting Group on strategy / On strategy edited by Carl W. Stern and Michael S Deimler. - Second edition. - xvii, 413 páginas : ilustraciones ; 24 cm.

Classic concepts and new perspectives, cash cows, experience curves, time\based competition, richness and reach, and other BCG ideas.

Incluye referencias bibliográficas e índice.

The nature of business strategy \\ The development of business strategy \\ The practice of business strategy \\ Business thinking \\ Social commentary.

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