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Marketing : concepts and strategies /

Pride, William M

Marketing : concepts and strategies / William M. Pride, O. C Ferrell. - xxiv, 709 páginas en varias paginaciones : ilustraciones ; 28 cm.

Glosario : p 823\845.

Incluye notas bibliográficas e índice.

ISBN: 0618474455

Subjects--Topical Terms:
Casos en mercadeo
Planeación de mercadeo.
Mercadeo.
Mercadeo--Enseñanza.
Administración de mercadeo.

Dewey Class. No.: 658.8 / P947m

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