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Building strong brands /

Aaker, David A.,

Building strong brands / David A Aaker. - ix, 380 páginas : ilustraciones ; 25 cm.

Includes bibliographical references (p. ) and index.

ISBN: 002900151X

Subjects--Topical Terms:
Marca nuevos productos--Administracion
Marca nuevos productos--Valoración
Posicionamiento
Propiedad Intangible--Valuación--Management.
Marcas de empresas.

Dewey Class. No.: 658.827 / A111s

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