Normal view MARC view ISBD view

Strategic brand management : building, measuring and managing brand equity /

Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. - xxv, 635, 118 páginas sin numerar : ilustraciones ; 24 cm.

Includes bibliographical references and index.

ISBN: 0131201158

Subjects--Topical Terms:
Investigación de mercados
Marcas de empresas.
Productos nuevos.
Imagen y diseño corporativo.

Dewey Class. No.: 658.827 / K291s

Print
Request article
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Codigo QR