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The 22 immutable laws of branding : how to build a product or service into a world\class brand /

Ries, Al

The 22 immutable laws of branding : how to build a product or service into a world\class brand / Twenty\two immutable laws of branding Al Ries and Laura Ries. - First edition. - viii, 182 páginas : ilustraciones ; 22 cm.

Includes index.

ISBN: 0887309372

Subjects--Topical Terms:
Branding (marketing)
Mercadeo.
Marcas de empresas.
Imagen y diseño corporativo.

Dewey Class. No.: 658.827 / R559i

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