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Fundamentos de marketing /

Stanton William J.

Fundamentos de marketing / William J. Stanton, [y otros] ; traducción Rosa María Rosas Sánchez. - 10 edition. - 885 páginas : ilustraciones.

ISBN: 0070611150

Subjects--Topical Terms:
Planeación de mercadeo.
Estrategias de mercadeo.
Mercadeo.

Dewey Class. No.: 658.8 / S792f

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