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Services marketing /

Lovelock, Christopher H.

Services marketing / Christopher H. Lovelock. - Third edition. - xii, 660 páginas : ilustraciones ; 25 cm.

Includes bibliographical references (p. 649\650) and index.

ISBN: 0134558413

Subjects--Topical Terms:
Industrias de Servicios--Marketing.
Profesiones--Marketing.
Planeación de mercadeo.
Cambio organizacional.
Mercadeo de servicios.

Dewey Class. No.: 658.82 / L897s

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