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Yes! : 50 scientifically proven ways to be persuasive /

Goldstein, Noah J.

Yes! : 50 scientifically proven ways to be persuasive / Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini. - First. hardcover edition. - xii, 258 páginas : ilustraciones ; 21 cm.

Includes bibliographical references (p. 233\246) and index.

ISBN: 1416570969 9781416570967

Subjects--Topical Terms:
Persuasión (Psicología)
Mercadeo.
Comunicación en los negocios.
Comunicación interpersonal

Dewey Class. No.: 658.45 / G624y

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