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International marketing : analysis and strategy /

Onkvisit, Sak,

International marketing : analysis and strategy / Sak Onkvisit, John J Shaw. - Second edition. - xxi, 905, 14 páginas : ilustraciones ; 24 cm.

Incluye bibliografía e índice.

ISBN: 0023893435

Subjects--Topical Terms:
Planeación de mercadeo.
Estrategias de mercadeo.
Publicidad.
Mercadeo.
Promoción de ventas.
Mercado de exportación.
Mercadeo internacional.

Dewey Class. No.: 658.848 / O58i

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