Marketing research /
Chisnall, Peter M.
Marketing research / Peter M. Chisnall. - Fourth edition. - ix, 384 páginas : ilustraciones ; 25 cm. - The McGraw\Hill marketing series .
Includes bibliographical references and index.
0077074297
Mercadeo.
Análisis de mercadeo.
Investigación de mercadeo.
658.83 / Ch542m
Marketing research / Peter M. Chisnall. - Fourth edition. - ix, 384 páginas : ilustraciones ; 25 cm. - The McGraw\Hill marketing series .
Includes bibliographical references and index.
0077074297
Mercadeo.
Análisis de mercadeo.
Investigación de mercadeo.
658.83 / Ch542m