Marketing research /

Chisnall, Peter M.

Marketing research / Peter M. Chisnall. - Fourth edition. - ix, 384 páginas : ilustraciones ; 25 cm. - The McGraw\Hill marketing series .

Includes bibliographical references and index.

0077074297


Mercadeo.
Análisis de mercadeo.
Investigación de mercadeo.

658.83 / Ch542m
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