The artist's marketing & action plan workbook /

Talbot, Jonathan,

The artist's marketing & action plan workbook / The artist's marketing and action plan workbook by Jonathan Talbot with Geoffrey Howard. - Quinta edición. - 87 páginas : Ilustraciones a blanco y negro ; 28 cm.

Looking in the mirror ; Looking at our art ; Looking at the market ; Marketing methods (includes pricing) ; Promoting ourselves & our work ; Making money ; Personal/business goals ; Action plan forms ; Making it happen: implementing the action plan ; A few final thoughts.

This book has been written to help you become more skilled at the art of selling your work, It is a workbook, a book to write in. It will guide you through the process of learning how to sell your work and how to make money doing it! The making art and the selling of art are essentially different. For most of us, artmaking is intensely personal and private. Only when we are finished are we willing to share what we have done. Selling art is, on the other hand, a social activity in which we need to interact with the world outside our studios. This book provides a vocabulary and structure for that interaction. When you have finished doing the exercises in this book, you will have a personalized, step-by-step marketing & action plan for selling your work.

0970168136 9780970168139


Planificación del mercadeo--Guías.
Análisis de mercadeo--Planificación.--Guías
Administración de ventas--Planificación.--Guías
Estrategias de mercadeo--Planificación.--Guías

658.8 / T138
Hola