Entrepreneurism : exploring entrepreneurship from a business process perspective /

Duening, Thomas N.,

Entrepreneurism : exploring entrepreneurship from a business process perspective / Thomas N. Duening, William W. Sherrill. - Primera edición. - xvi, 336 páginas : Ilustraciones, gráficos a blanco y negro ; 29 cm .

Contiene información biográfica de los autores.

Incluye glosario (317-329) Incluye índice (331-336)

Chapter 1. Introduction to entrepreneurism ; Chapter 2. Entrepreneurial behaviors and attitudes ; Chapter 3. Price and pricing strategies ; Chapter 4. Volume and volume strategies ; Chapter 5. Revenue strategy ; Chapter 6. Entrepreneurial accounting and cash management ; Chapter 7. Preparing and understanding financial statements ; Chapter 8. Business legal forms ; Chapter 9. Capital, valuation, and exit strategies ; Chapter 10. Writing the business plan ; Chapter 11. Putting the business plan to use ; Chapter 12. Negotiating and networking ; Chapter 13. Entrepreneurial leadership ; Chapter 14. Controlling operations for performance and quality ; Chapter 15. Legal issues for entrepreneurs.

This textbook is the first of its kind to explore entrepreneurship from a business process perspective. Other textbooks in the discipline have variously examined the topic from the perspective of the individual entrepreneur and the traits that are neces sary for success; from the perspective of the resources that entrepreneurs need to launch and sustain an enterprise; and from the perspective of the skills that are needed to be successful as an entrepreneur. Each of these approaches is valid in its own right, but each also leaves out one significant point that the entrepreneur must understand business from the perspective of the chief executive officer. This critical difference, a difference of perspective, is what distinguishes this textbook from all others currently in the field.

9781592602513


Emprendimiento--Enseñanza.--Teorías
Espíritu empresarial.
Emprendedores--Personalidad--Conducta (Ética)
Alianzas estratégicas (Negocios)
Liderazgo empresarial.

658.04 / D852
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