Digital minds : 12 things every business needs to know about digital marketing /

Digital minds : 12 things every business needs to know about digital marketing / Husam Jandal, Francois Muscat, Benjamin Smith ... [y otros]. - ix, 203 páginas : gráficos ; 21 cm.

Incluye referencias bibliográficas.

introducción: the digital World ; The digital landscape: Fran work and strategy ; Content marketing is king ; PPC : get leads fast ; Lending Page optimization : it's about psychology not Technology ; Display advertising : what your missing ; Search Engine optimization : it's not Dead ; Social media shakedown.... .

9781460230206


Mercado--Administración
Análisis de mercadeo
Comportamiento del consumidor
Mercadeo en internet

658.83 / D574
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