Winning at new products : creating value through innovation /
Cooper, Robert Gravlin, 1943-
Winning at new products : creating value through innovation / Robert G. Cooper. - Fifth edition / revised and updated. - xiv, 431 páginas : ilustraciones, gráficas ; 23 cm .
Incluye referencias bibliográficas (397-413) e índice (415-431)
Chapter 1: The innovation challenge ; Chapter 2: Why new products win ; Chapter 3: Drivers of success - Why the best innovators excel ; Chapter 4: The stage gate idea to launch system ; Chapter 5: Beyond stage gate ; Chapter 6: The agile stage gate hybrid model ; Chapter 7: Discovery the quest for breajthrough ideas ; Chapter 8: Investing in the right projects portfolio management ; Chapter 9: Making the gates work gates with teeth ; Chapter 10: A product innovation strategy for your business
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
9780465093328 9780465093335
Diseño de producto
Productos nuevos
Mercadeo
Liderazgo
Adm_Innovación Adm_Innovacción_Desarrollo de nuevos productos
658.575 / C776w
Winning at new products : creating value through innovation / Robert G. Cooper. - Fifth edition / revised and updated. - xiv, 431 páginas : ilustraciones, gráficas ; 23 cm .
Incluye referencias bibliográficas (397-413) e índice (415-431)
Chapter 1: The innovation challenge ; Chapter 2: Why new products win ; Chapter 3: Drivers of success - Why the best innovators excel ; Chapter 4: The stage gate idea to launch system ; Chapter 5: Beyond stage gate ; Chapter 6: The agile stage gate hybrid model ; Chapter 7: Discovery the quest for breajthrough ideas ; Chapter 8: Investing in the right projects portfolio management ; Chapter 9: Making the gates work gates with teeth ; Chapter 10: A product innovation strategy for your business
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
9780465093328 9780465093335
Diseño de producto
Productos nuevos
Mercadeo
Liderazgo
Adm_Innovación Adm_Innovacción_Desarrollo de nuevos productos
658.575 / C776w
