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Mercadotecnia /

Kotler, Philip

Mercadotecnia / Philip Kotler. - 3 edition. - 745 páginas : ilustraciones.

ISBN: 9688801569

Subjects--Topical Terms:
Planeación de mercadeo.
Estrategias de mercadeo.
Mercadotecnia.
Mercadeo.
Segmentación del mercado.
Investigación de mercadeo.
Promoción de ventas.

Dewey Class. No.: 658.8 / K874m

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