Normal view MARC view ISBD view

Strategic marketing : creating competitive advantage /

West, Douglas C.

Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim. - Third edition. - 616 páginasages : ilustraciones ; 25 cm.

ISBN: 019968409X 9780199684090

Subjects--Topical Terms:
Mercadeo--Toma de decisiones.
Planificación estratégica.
Administración de productos.

Dewey Class. No.: 658.8 / W520s 2015

Print
Request article
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Codigo QR