HBR's 10 must reads on strategic marketing /
HBR's 10 must reads on strategic marketing /
Harvard business review's 10 must reads on strategic marketing HBR's ten must reads on strategic marketing
Roland T. Rust [y otros diecinueve].
- First. edition.
- volumes, 206 páginas : ilustraciones ; 21 cm.
- HBR's 10 must reads series .
Disponible Kindle. Disponible en Ebsco Ebooks. Incluye índice (197-206)
Rethinking marketing ; Branding in the digital age ; Marketing myopia ; Marketing malpractice ; The brand report card ; The female economy ; Customer value propositions in business markets ; Getting brand communities right ; The one number you need to grow ; Ending the war between sales and marketing.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in, create products that perform the jobs people need to get done, get a bird's-eye view of your brand's strengths and weaknesses, tap a market that's larger than China and India combined, deliver superior value to your B2B customers, end the war between sales and marketing. Contraportada.
9781422189887
Mercadeo estratégico
Administración de mercadeo--Negocios
Estrategias de mercadeo
Estrategias de ventas.
658.401 / H339s
Disponible Kindle. Disponible en Ebsco Ebooks. Incluye índice (197-206)
Rethinking marketing ; Branding in the digital age ; Marketing myopia ; Marketing malpractice ; The brand report card ; The female economy ; Customer value propositions in business markets ; Getting brand communities right ; The one number you need to grow ; Ending the war between sales and marketing.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in, create products that perform the jobs people need to get done, get a bird's-eye view of your brand's strengths and weaknesses, tap a market that's larger than China and India combined, deliver superior value to your B2B customers, end the war between sales and marketing. Contraportada.
9781422189887
Mercadeo estratégico
Administración de mercadeo--Negocios
Estrategias de mercadeo
Estrategias de ventas.
658.401 / H339s
