Predictably irrational : the hidden forces that shape our decisions /
Ariely, Dan
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. - Revised and expanded edition. - xxii, 349 páginas : ilustraciones ; 20 cm.
Incluye referencias bibliográficas (p. [339]\349) e índice.
truth about relativity : why everything is relative, even when it shouldn't be. \\ fallacy of supply and demand : why the price of pearls, and everything else, is up in the air. \\ cost of zero cost : why we often pay too much when we pay nothing. \\ cost of social norms : why we are happy to do things, but not when we are paid to do them. \\ power of a free cookie : how free can make us less selfish. \\ influence of arousal : why hot is much hotter than we realize. \\ problem of procrastination and self\control : why we can't make ourselves do what we want to do. \\ high price of ownership : why we overvalue what we have. \\ -- Keeping doors open : why options distract us from our main objective. \\ effect of expectations : why the mind gets what it expects. \\ power of price : why a 50\cent aspirin can do what a penny aspirin can't. \\ cycle of distrust : why we don't believe what marketers tell Us. \\ context of our character, part I : why we are dishonest, and what we can do about it. \\ context of our character, part II : why dealing with cash makes us more honest. \\ -- Beer and free lunches : what is behavioral economics, and where are the free lunches?. \\ -- Thaks. \\ -- List of collaborators. The -- The -- The -- The -- The -- The -- The -- The -- The -- The -- The -- The -- The --
9780061353246
Economía--Aspectos psicológicos.
Comportamiento del consumidor.
Toma de decisiones.
153.83 / A698p
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. - Revised and expanded edition. - xxii, 349 páginas : ilustraciones ; 20 cm.
Incluye referencias bibliográficas (p. [339]\349) e índice.
truth about relativity : why everything is relative, even when it shouldn't be. \\ fallacy of supply and demand : why the price of pearls, and everything else, is up in the air. \\ cost of zero cost : why we often pay too much when we pay nothing. \\ cost of social norms : why we are happy to do things, but not when we are paid to do them. \\ power of a free cookie : how free can make us less selfish. \\ influence of arousal : why hot is much hotter than we realize. \\ problem of procrastination and self\control : why we can't make ourselves do what we want to do. \\ high price of ownership : why we overvalue what we have. \\ -- Keeping doors open : why options distract us from our main objective. \\ effect of expectations : why the mind gets what it expects. \\ power of price : why a 50\cent aspirin can do what a penny aspirin can't. \\ cycle of distrust : why we don't believe what marketers tell Us. \\ context of our character, part I : why we are dishonest, and what we can do about it. \\ context of our character, part II : why dealing with cash makes us more honest. \\ -- Beer and free lunches : what is behavioral economics, and where are the free lunches?. \\ -- Thaks. \\ -- List of collaborators. The -- The -- The -- The -- The -- The -- The -- The -- The -- The -- The -- The -- The --
9780061353246
Economía--Aspectos psicológicos.
Comportamiento del consumidor.
Toma de decisiones.
153.83 / A698p
