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Marketing for entrepreneurs : concepts and applications for new ventures /

Crane, Frederick G.,

Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane. - 2dth edition. - 244 páginas : ilustraciones.

Incluye índice (p.229-244)

ISBN: 9781452230047

Subjects--Topical Terms:
Estrategias de mercadeo.
Plan de mercadeo--Gestión.
Mercadeo--Gestión.

Dewey Class. No.: 658.8 / C891m 2013

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