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destination brands : managing place reputacion /

Morgan Nigel,

destination brands : managing place reputacion / Nigel Morgan, Annette Pritchard, Roger Pride, editores. - 3th edition. - 370 páginas : ilustraciones.

Incluye índice (p.357-370)

Sala Mercadeo.

ISBN: 9780080969305

Subjects--Topical Terms:
Ciudades--Comercio.
Comercio Turístico.
Turismo.
Mercadeo.
Ciudades y pueblos--Promoción.

Dewey Class. No.: 658.827 / D476d

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