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Destination branding : theory and research /

Konecnik Ruzzier, Maja

Destination branding : theory and research / Maja Konecnik Ruzzier. - 278 páginas : ilustraciones.

Incluye bibliografía (p.243-278)

Sala Mercadeo.

ISBN: 9783838354590

Subjects--Topical Terms:
Ciudades--Comercio.
Comercio Turístico.
Turismo.
Mercadeo.
Ciudades y pueblos--Promoción.

Dewey Class. No.: 658.827 / K822d

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