Normal view MARC view ISBD view

Managing customer relationships : a strategic framework /

Peppers, Don,

Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. - Second edition. - 512 páginas : ilustraciones.

Incluye índice (p.483-512)

Incluye bibliografía.

ISBN: 9789470930182

Subjects--Topical Terms:
Mercadeo relacional.
Sistema de información en mercadeo.
Relaciones con los clientes--Administración.
Preferencias de los consumidores.

Dewey Class. No.: 658.812 / P424m

Print
Request article
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Codigo QR