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Marketing strategy /

Ferrell, O.C

Marketing strategy / O.C. Ferrell, Michael D. Hartline. - Fourth edition. - 717 páginas : ilustraciones.

Incluye Índice (p.695-717)

ISBN: 9780324362725

Subjects--Topical Terms:
Estrategia de mercadeo
Planeación de mercadeo.
Mercadeo.
Administración de mercadeo.

Dewey Class. No.: 658.8 / F583m

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