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Marketing plans : how to prepare them, how use them /

McDonald, Malcolm,

Marketing plans : how to prepare them, how use them / Malcom McDonald, Hugh Wilson. - Seventh edition. - 573 páginas : ilustraciones, láminas fotografías.

Incluye índice (p.557-573)

ISBN: 9780470669976

Subjects--Topical Terms:
Planeación de mercadeo.
Plan de mercadeo.
Mercadeo--Administración.
Comunicación en mercadeo.

Dewey Class. No.: 658.802 / M459m

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