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Marketing : connecting with customers / Gilbert D. Harrell y Gary L. Frazier.

by Harrell, Gilbert D [autor.] | Frazier, Gary L.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New Jersey : Prentice Hall, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / H296m 1999, ...

Comportamiento del consumidor : enfoque América Latina / Rolando Arellano.

by Arellano Cueva, Rolando [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Santafé de Bogotá : McGraw\Hill, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A678c.

El consumo de la tercera edad / Ildefon Grande Esteban.

by Grande Esteban, Ildefonso [autor.] | Universidad Pública de Navarra.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G751c.

Comportamiento del consumidor : comprendiendo al consumidor / Bernard Dubois y Alex Rovira Celma ; editor Andrés Otero ; prólogo Verrieres\Le\Buisson y Guillermo Cisneros.

by Dubois, Bernard [autor.] | Cisneros Garrido, Guillermo [prólogo] | Le-Buisson, Varrieres- [prólogo] | Otero, Andrés [editor] | Rovira Celma, Alex, 1969-.

Edition: 2a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D815c.

De la calidad de servicio a la fidelidad del cliente / Dolors Setó Pamies.

by Setó Pamies, Dolors [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S495d.

Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Victoria Flores Flores ; revisión Julieta Mercado González ...[y otros].

by Schiffman, Leon G [autor.] | Flores Flores, Victoria [traductor] | Kanuk, Leslie Lazar | Mercado González, Julieta [revisión] | Reyes Martínez, Javier [editor].

Edition: 8a. edition / Editor Javier Reyes Martínez.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c.

Por qué compramos : la ciencia del shopping / Paco Underhill ; prólogo de José Luis Nueno ; traducción Ma. José Asís.

by Underhill, Paco [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U553p, ...

El placer de comprar : 24 horas en un centro comercial / Paco Underhill ; traducción Ana García Beltrán.

by Underhill, Paco [autor.] | García Bertrán, Ana [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U533p, ...

Fusión perfecta : neuromarketing : seducir al cerebro con inteligencia para ganar en tiempos exigentes / Roberto Álvarez del Blanco ; prólogo Russell Winer.

by Álvarez Del Blanco, Roberto Marcos [autor.] | Winer, Russell S, 1951- [prólogo].

Edition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.80019 / A473n, ...

El código cultural : una manera ingeniosa para entender por qué la gente alrededor del mundo vive y compra como lo hace / Clotaire Rapaolli ; translator de Bernardo Racamán Santos.

by Rapaille, Clotaire [autor.] | Racamán Santos, Bernardo [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / R216c, ... Not available: Biblioteca CESA: Damaged (1).

The satisfied customer : winners and losers in the battle for buyer preference / Claes Fornell.

by Fornell, Claes [autor.].

Edition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8343 / F727s.

Estrategias para lograr clientes rentables / James G. Barnes, José Martín Rivera translator.

by Barnes, James G [autor.] | Rivera, José Martín [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Panorama Editorial, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B261e, ...

Coolhunting : el arte y la ciencia de descifrar tendencias, conozca hoy lo que sus clientes demandarán mañana / Víctor Alejandro Gil Mártil.

by Gil Mártil, Víctor Alejandro [autor.].

Series: Gestión del conocimientoMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Empresa Activa, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / G463co, ...

Las actitudes y el efecto de atracción / Gabriel Pérez Cifuentes.

by Pérez Cifuentes, Gabriel [autor.].

Series: Serie Tesis DoctoralesMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Uniandes, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / P438a.

El economista camuflado : la economía de las pequeñas cosas / Tim Harford ; traducción Redactores en Red.

by Harford, Tim, 1973- [autor.] | Alquimia Ediciones [traductor].

Edition: 3a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Planeta ; Madrid: Temas de Hoy, 2007Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 330.90511 / H278e, ...

Consumiendo : introducción al consumo y al consumidor colombiano / Camilo Herrera Mora.

by Herrera Mora, Camilo [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Alfaomega, 2010Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / H565c, ... Not available: Biblioteca CESA: Damaged (3).

Neuromarketing : understanding the buy button in your customer's brain / Patrick Renvoisé and Christophe Morin.

by Renvoisé, Patrick [autor.] | Morin, Christophe.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Nashville, TN : Thomas Nelson, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.80019 / R424n.

Ver lo evidente : cómo definir y ejecutar la futura estrategia de crecimiento de su empresa / Erich Joachimstaler.

by Joachimsthaler, Erich [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: [Madrid] : Ediciones Deusto, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / J621v.

Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot.

by Braidot, Nestor [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ...

Marcas pasión / Helen Edwards, Derek Day ; traductor Jaime Valencia Villa.

by Edwards, Helen, 1965- [autor.] | Carretero Padilla, Fernando [editor] | Day, Derek, 1949- | Valencia Villa, Jaime, 1951- [traductor].

Edition: Editor Fernando Carretero Padilla.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Panamericana Editorial, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / E261m.

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