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The strategic and operational planning of marketing / Gordon E. Greenley.

by Greenley, Gordon E [autor.].

Series: The McGraw-Hill MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : McGraw-Hill, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G814s.

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Marketing research / Peter M. Chisnall.

by Chisnall, Peter M [autor.].

Series: The McGraw\Hill marketing seriesEdition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Ch542m.

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