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Marketing metrics : the manager´s guide to measuring marketing performance / Neil T. Bendle...[y otros 3].

by Bendle, Neil T [autor.] | Farris, Paul W | Pfeifer, Phillip E | Reibstein, David J.

Series: : Pearson Business Analytics SeriesEdition: Fourth edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Estados Unidos] : Pearson Education Inc., 2021Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M345m 2021.
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Predictive analytics : data mining, machine learning and data science for practitioners / Dursun Delen.

by Delen, Dursun [autor.].

Series: : Pearson Business Analytics SeriesEdition: Second edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : Pearson Education, Inc., 2021Availability: Items available for loan: Biblioteca CESA (1)Call number: 005.74 / D346p 2021.

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