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		El marketing como arma competitiva : cómo asignar prioridades a los recursos comerciales / Tomás Alfaro Drake. by Alfaro Drake, Tomás, 1951- [autor.]. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A385m, ... Place hold Request article Add to cart (remove)
		Marketing público : por un gobierno y una administración al servicio del público / Josep Chias Suriol. by Chias, Josep [autor.] \| Gómez Arnau, Adriana [editor]. Series: Serie McGraw Hill de managementEdition: Edición Adriana Gómez\Arnau.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / CH532m. Place hold Request article Add to cart (remove)
		Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / texto original Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G del Río. by Ries, Al [autor.] \| Del Río G., Raúl [traductor] \| Peralba, Raúl [traductor] \| Ries, Laura. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559l. Place hold Request article Add to cart (remove)
		Comercio electrónico, publicidad y marketing en internet / Daniel Bugos, Luz de León. by Bugos, Daniel [autor.] \| De-León, Luz. Series: McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : McGraw Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B957c, ... Place hold Request article Add to cart (remove)
		La revolución comercial : el key account, el trade marketing y el category manager / Eduardo Liria. by Liria, Eduardo [autor.] \| Peralba Ruiz, María Victoria [editor]. Series: McGraw\Hill de ManagementEdition: Editora Ma. Victoria Peralba Ruíz.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / L768r, ... Place hold Request article Add to cart (remove)

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