Search

Your search returned 22 results.

Results
		The strategic and operational planning of marketing / Gordon E. Greenley. by Greenley, Gordon E [autor.]. Series: The McGraw-Hill MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : McGraw-Hill, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G814s. Place hold Request article Add to cart (remove)
		Instrumentos de análisis del marketing estratégico / Biblioteca de Manuales Prácticos de Marketing. by Mapcal [autor.]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297i. Place hold Request article Add to cart (remove)
		Gestión estratégica del marketing : establecimiento de objetivos / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de Marketing ; 6Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297g. Place hold Request article Add to cart (remove)
		Entrenamiento interno de vendedores : consumo masivo / Mapcal. by Mapcal [autor.]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / M297e. Place hold Request article Add to cart (remove)
		Las tres dimensiones del marketing de servicios : marketing tradicional, marketing interactivo, marketing interno / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / M297t. Place hold Request article Add to cart (remove)
		La estrategia básica de marketing / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / E82e. Place hold Request article Add to cart (remove)
		Administración en mercadotecnia / David W. Cravens, Gerald E. Hills, Robert B. Woodruff ; [traducción, Consuelo Hidalgo y Mondragón]. by Cravens, David W [autor.] \| Hills, Gerald E \| Woodruff, Robert B. Series: Marketing universitarioMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1993Other title: Mercadotecnia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C898a. Place hold Request article Add to cart (remove)
		Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip [autor.] \| Armstrong, Gary. Series: Prentice Hall series in marketingEdition: 6 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874p. Place hold Request article Add to cart (remove)
		Marketing / Courtland L. Bovée, Michael J. Houston, John V Thill. by Bovée, Courtland L [autor.] \| Houston, Michael J \| Thill, John V. Series: McGraw\Hill series in marketingEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B783m. Place hold Request article Add to cart (remove)
		Global marketing strategy / Susan P. Douglas, C. Samuel Craig. by Douglas, Susan P. - Craig, C. Samuel [coautor]. Series: McGraw-Hill en MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D736g. Place hold Request article Add to cart (remove)
		Marketing management : analysis, planning, implementation, and control / Philip Kotler. by Kotler, Philip [autor]. Series: The Prentice\Hall international series in marketingEdition: Ninth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, New Jersey : Prentice Hall, c1997Publisher: [s.l.] : [s.e.], 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ... Place hold Request article Add to cart (remove)
		La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix. by Payne, Adrian [autor.] \| Benassini, Marcela [revisión] \| Díaz Mena, Luis J [traductor]. Series: Colección pearson de marketing ; 2Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / P346e, ... Place hold Request article Add to cart (remove)
		El plan de marketing : como elaborarlo con ayuda informática / Carlo Cutropía Fernández. by Cutropía Fernández, Carlo [autor.]. Series: Manueles practicos de marketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C988p. Place hold Request article Add to cart (remove)
		Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward. by Corey, E Raymond [autor.] \| Lovelock, Christopher H \| Ward, Scott, 1942- \| Harvard University.. Graduate School of Business Administration. Series: McGraw\Hill series in marketingEdition: Sixth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C797p. Place hold Request article Add to cart (remove)
		Strategic marketing : planning and control / Graeme Drummond, John Ensor. by Drummond, Graeme [autor.] \| Ensor, John \| Chartered Institute Of Marketing. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth Heinemann, 1999Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D795s. Place hold Request article Add to cart (remove)
		Marketing strategy / Paul Fifield. by Fifield, Paul [autor.] \| Chartered Institute Of Marketing. Series: The Chartered Institute of Marketing/Butterworth\Heinemann marketing seriesEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth\Heinemann, 1998Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F469m. Place hold Request article Add to cart (remove)
		El final del marketing que conocemos / Sergio Zyman ; traducción Isabel Ferrer. Series: Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Buenos Aires : Ediciones Granica, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Z99F. Place hold Request article Add to cart (remove)
		Industrial marketing strategy / Frederick E. Webster. by Webster, Frederick E [autor.]. Series: Wiley series on marketing managementEdition: Edición 3.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W526i. Place hold Request article Add to cart (remove)
		Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by Mcdonald, Malcolm [autor.] \| Institute Of Marketing. Series: The Chartered Institute of Marketing/Butterworth\Heinemann marketing seriesEdition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth\Heinemann, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 M459m. Place hold Request article Add to cart (remove)

Hola