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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

by Mcdonald, Malcolm [autor.] | Institute Of Marketing.

Series: The Chartered Institute of Marketing/Butterworth\Heinemann marketing seriesEdition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth\Heinemann, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 M459m.

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Basics of branding : a practical guide for managers / Jay Gronlund.

by Gronlund, Jay [autor.].

Series: : The Marketing Strategy CollectionMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Business Expert Press, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / G876b 2013.

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