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Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip [autor].

Series: The Prentice\Hall international series in marketingEdition: Ninth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, New Jersey : Prentice Hall, c1997Publisher: [s.l.] : [s.e.], 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ...

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El gerente de marca / José Enrique Castro Ardón.

by Castro Ardón, José Enrique [autor.].

Series: : Colección marketing y publicidadMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México D.F. : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / C355g 2001.

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