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Marketing management : analysis, planning, implementation and control / Phillip Kotler.

by Kotler, Philip [autor.].

Series: Prentice\Hall International series in MarketingEdition: Ninth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / K874mt.

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Review of marketing research : special issue - marketing legends / Editor Naresh K. Malhotra .

by Malhotra, Naresh K [editor .].

Series: : Review of marketing researchMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Reino Unido : Emerald Group Publishing Limited, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / R454r 2011.

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