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How to sell a service : guidelines for effective selling in a service business / Malcolm H.B. McDonald with John Leppard.

by McDonald, Malcolm [autor.] | Leppard, John.

Series: The Marketing seriesMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Heinemann, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M478.

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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

by Mcdonald, Malcolm [autor.] | Institute Of Marketing.

Series: The Chartered Institute of Marketing/Butterworth\Heinemann marketing seriesEdition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth\Heinemann, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 M459m.

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