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		Promoción al consumidor en el marketing de servicios : estudio detallado de las aplicaciones en el sector servicios de esta poderosa arma para acelerar las ventas / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / M297p. Place hold Request article Add to cart (remove)
		Marketing / Courtland L. Bovée, Michael J. Houston, John V Thill. by Bovée, Courtland L [autor.] \| Houston, Michael J \| Thill, John V. Series: McGraw\Hill series in marketingEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B783m. Place hold Request article Add to cart (remove)
		Marketing channels / Louis W. Stern, Adel I. El\Ansary, Anne T. Coughlan. by Stern, Louis W, 1935- [autor.] \| Coughlan, Anne T. Series: The Prentice\Hall series in marketingEdition: Fifth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S839m. Place hold Request article Add to cart (remove)
		Cómo dirigir la promoción de sus ventas / Don E. Shultz, William Robinson ; traducción Carlos Gardini. by Shultz, Don E. - Robinson, William [coautor]. Series: Marketing / PublicidadMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Granica, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / S387c. Place hold Request article Add to cart (remove)
		Cases in marketing management / Kenneth L. Bernhardt, Thomas C Kinnear. by Bernhardt, Kenneth L, 1944- [autor.] \| Kinnear, Thomas C, 1943-. Series: The Irwin series in marketingEdition: Seventh edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Irwin, 1997Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / B517c, ... Place hold Request article Add to cart (remove)
		Claves para innovar en marketing y ventas / Fernando Rivero Duque, Luis Asenjo Pérez, Pedro Martínez Jover. by Rivero Duque, Fernando [autor.] \| Asenjo Pérez, Luis \| Martínez Jover, Pedro. Series: Colección edirectivos. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Wolters Kluwer Empresas, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R621c, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		El gerente de marca / José Enrique Castro Ardón. by Castro Ardón, José Enrique [autor.]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México D.F. : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / C355g 2001. Place hold Request article Add to cart (remove)

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