Global Latinas : Latin America's emerging multinationals / Lourdes Casanova.
Material type:
TextLanguage: Spanish Series: INSEAD business press seriesPublisher: Basingstoke (England) : Palgrave Macmillan, 2009Description: xiv, 221 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0230219969; 9780230219960Subject(s): Empresas internacionales -- América Latina | América Latina -- ComercioDDC classification: 338.8898 | Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 338.8898 / C335g (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101016815 |
La versión electrónica se puede consultar desde el campus en el enlace adjunto.
Incluye referencias bibliográficas e índice.
Leaders of global Latinas \ long\term planners and flexible visionaries \\ Brazil's 'national champions' \ beyond privatization \\ Mexico's global Latinas \ betting on the US? \\ Business model innovation in Latin America \ making the unusual usual \\ Latin America as a brand \ hard sell and soft sell \\ Asia's challenge to Latin America \ cooperation and competition \\ From global Latina to corporate citizen \ is inequality a business issue?
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