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Marketing research the right way / [Harvard Business School].

by Harvard University. Harvard Business School.

Series: A Harvard Business Review PaperbackMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, c1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M345m.

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Consumer marketing strategies / Regis McKenna ...[y otros].

by Mckenna, Regis [autor.].

Series: A Harvard Business Review PaperbackMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C758m.

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