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		La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción Michel Angstadt. by Barabba, Vincent P [autor.] \| Angstadt, Michel [translator] \| Zaltman, Gerald. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B223v. Place hold Request article Add to cart (remove)
		Mitos del marketing que están matando a los negocios : ¡no siga creyendo en ellos! / Kevin J. Clancy, Robert S. Shulman ; traducción: Roberto A Haas. by Clancy, Kevin J, 942- [autor.] \| Shulman, Robert S, 951-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C587m. Place hold Request article Add to cart (remove)
		The new products workshop : hands\on tools for developing winners / Barry Feig. by Feig, Barry [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / F297n. Place hold Request article Add to cart (remove)
		Diseño y desarrollo eficaces de nuevo producto / Stephen R. Rosenthal. by Rosenthal, Stephen R [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / R813d, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)

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