Administración de marketing : estrategias y programas / Joseph P. Guiltinan ; Gordon W. Paul ; traducción Gloria Elizabeth Rosas Lopetegui ; revisión técnica Roberto Rosero Hinestroza.
Material type:
TextLanguage: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1994Edition: 5a editionDescription: xxi, 576 páginas : diagramas ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9586002454Subject(s): Estrategias de mercadeo | Mercadeo | Vendedores y arte de vender -- Administracion | Administración de mercadeoDDC classification: 658.8
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / G953a (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101010017 | ||
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Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / G953a (Browse shelf(Opens below)) | Ej. 3 | 3 | Available | 7101007778 |
Total holds: 0
Incluye bibliografías e índice.
Título original Marketing management.
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