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Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan kartajaya, Iwan Setiawan.

by Kotler, Philip [autor.] | Kartajaya, Hermawan | Setiawan, Iwan.

Edition: 8a edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : John Wiley, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874m 2010, ... Not available: Biblioteca CESA: Lost (1).

The end of business as usual : rewire the way you work to succeed in the consumer revolution / Brian Solis.

by Solis, Brian [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.872 / S687e 2012.

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