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Moments of truth : new strategies for today's customer\driven economy / Jan Carlzon.

by Carlzon, Jan, 1941- [autor.].

Series: BusinessMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Harper & Row ; Perennial Library, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / C286m.

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The cold start problem : how to start and scale network effects / Andrew Chen.

by Chen, Andrew [autor].

Series: Harper BusinessEdition: First editionMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Harper Collins Publishers, 2021Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.11 / C518c 2021.

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  • Colegio de Estudios Superiores de Administración - CESA
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