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Cómo ganar (y conservar) la ventaja competitiva en los negocios / William E. Rothschild ; traducción Roberto Haas García ; revisión técnica Jorge Rodríguez y Rodríguez.

by Rothschild, William E [autor.] | Haas García, Roberto Andrés [traductor] | Rodríguez y Rodríguez, Jorge.

Series: AdministraciónMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4 / R839c.

The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T Gale.

by Buzzell, Robert D. (Robert Dow), 1933- [autor.] | Gale, Bradley T.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Collier Macmillan, 1987Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B989p.

Manual de técnicas gerenciales / Michael Armstrong ; traducción : Jesús Villamizar Herrera.

by Armstrong, Michael [autor.].

Series: EmpresarialMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / A735m.

La venta estratégica : el único sistema de ventas probado con gran éxito por las mejores compañías norteamericanas / traductor Adolfo Martin.

by Miller, Robert Bruce, 1931 [autor.] | Tuleja, Tad, 1944.

Series: Gestión e InnovaciónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Plaza & Janes, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / M647v.

Como mercadear sus servicios : guía para profesionales y pequeños empresarios / Anthony O. Putman ; traducción Jesús Villamizar Herrera ; asesoria y revisión técnica Humberto Serna Gómez.

by Putman, Anthony O [autor.] | Serna Gómez, Humberto | Villamizar Herrera, Jesús [traductor].

Series: Serie EmpresarialMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / P988c.

Marketing mix : conceptos, estrategias y aplicaciones / dir. Claudio L. Soriano Soriano.

by Soriano Soriano, Claudio L [director].

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, S.A., 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297m.

Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / Malcolm McDonald & John W Leppard.

by McDonald, Malcolm [autor.] | Leppard, John.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Lincolnwood] : NTC Business Books, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M113m.

Marketing Magnético : La estrategia definitiva para atraer y conservar clientes / John R. Graham.

by Graham, John R [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G739m.

Los siete factores clave del marketing estratégico : la batalla competitiva / Daniel Piestrak ; traducción Claudio L. Soriano Soriano.

by Piestrak, Daniel [autor.] | Soriano Soriano, Claudio L [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P624s.

Gestión estratégica del marketing : establecimiento de objetivos / director de la colección Claudio L. Soriano Soriano.

by Soriano Soriano, Claudio L [autor.].

Series: Biblioteca de Manuales prácticos de Marketing ; 6Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297g.

Planeación estratégica de mercado : problemas y enfoques analíticos / Derek F. Abell, John S. Hammond ; traducido por Alfredo Gómez Mata.

by Abell, Derek F. - Hammond, John S [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A141p.

Merchandising estratégico / Dominique Mouton ; Con la colaboración de Thierry Cru ; Traducción Monserrat Gallart.

by Mouton, Dominique [autor.] | Cru, Thierry | Gallart, Monserrat [traductor].

Series: FundEmi Books ; 1Edition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : FundEmi, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / M934m.

How to prepare a results\driven marketing plan / Martin L Bell.

by Bell, Martin L [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B433h.

Análisis y planeación de la calidad : del desarrollo del producto al uso / J. M Juran.

by Juran, J. M [autor.] | Gryna, Frank M.

Edition: 3a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / J915a.

El marketing y su utilidad en la pequeña empresa. / Directora. Avelina Keones.

by Koenes, Avelina [director].

Series: Guías de gestión de la pequeña empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297m.

Manual de fusiones y adquisiciones de empresas / Juan Mascarenas Pérez\Inigo.

by Mascarenas Pérez Iñigo, Juan [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill Interamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / M395m.

Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan.

by Sudharshan, Devanathan [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice\Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S943m.

Como se hace un plan estratégico : la teoría del marketing estrategico / Francisco Abascal Rojas.

by Abascal Rojas, Francisco [autor.].

Series: Colección UniversidadMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial Esic, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A116c.

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