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		Servuccion : el marketing de servicios / Pierre Eiglier ; translator Alejandro Molla Descals. by Eiglier, Pierre [autor.] \| Langeard, Eric. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 1989Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.82 / E34s, ... Place hold Request article Add to cart (remove)
		La Calidad del servicio : a la conquista del cliente / Jacques Horovitz ; prólogo de Gilbert Trigano ; revisor técnico José Santos Arrebola. by Horovitz, Jacques, 1947- [autor.] \| Santos Arrebola, José L \| Trigano, Gilbert. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid ; Bogotá : McGraw\Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H292c. Place hold Request article Add to cart (remove)
		El marketing como arma competitiva : cómo asignar prioridades a los recursos comerciales / Tomás Alfaro Drake. by Alfaro Drake, Tomás, 1951- [autor.]. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A385m, ... Place hold Request article Add to cart (remove)
		Política de precios para hacer rentables las decisiones / Kent B. Monroe ; traducción Carmen Berne, Enrique Giner ; revisión técnica Manuel Espitia. by Monroe, Kent B [autor.] \| Berne, Carmen [traductor] \| Espitia, Manuel [revisión] \| Giner, Enrique [traductor]. Series: Serie McGraw\Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / M753p. Place hold Request article Add to cart (remove)
		La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción Michel Angstadt. by Barabba, Vincent P [autor.] \| Angstadt, Michel [translator] \| Zaltman, Gerald. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B223v. Place hold Request article Add to cart (remove)
		Patrocinadores : un nuevo y eficaz sistema de marketing / Steve Sleight ; prólogo Josep Chias. by Sleight, Steve [autor.] \| Chias, Josep. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S632p. Place hold Request article Add to cart (remove)
		El precio : variable estratégica de marketing / Emilio de Velasco González. by Velasco González, Emilio De [autor.]. Series: Serie McGraw Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / V433p. Place hold Request article Add to cart (remove)
		Marketing público : por un gobierno y una administración al servicio del público / Josep Chias Suriol. by Chias, Josep [autor.] \| Gómez Arnau, Adriana [editor]. Series: Serie McGraw Hill de managementEdition: Edición Adriana Gómez\Arnau.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / CH532m. Place hold Request article Add to cart (remove)
		la marca : motor de la competitividad de las empresas y del crecimiento de la economía / Jean\Noel Kapferer, Jean\Claude Thoening ; prólogo Asociación Promarca ; traducción Ramón Taix Rodríguez Monino. by Kapferer, Jean-Noël [autor.] \| Rodríguez Moñino, Ramón Taix [traductor] \| Thoenig, Jean-Claude. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K171m. Place hold Request article Add to cart (remove)
		Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / texto original Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G del Río. by Ries, Al [autor.] \| Del Río G., Raúl [traductor] \| Peralba, Raúl [traductor] \| Ries, Laura. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559l. Place hold Request article Add to cart (remove)
		Grandes marcas, grandes dificultades : lecciones aprendidas de los errores de otros / Jack Trout con Raúl Peralba ; prólogo de José Luis Bonet Ferrer. by Trout, Jack [autor.] \| Bonet Ferrer, José Luis \| Peralba Fortuny, Raúl \| Peralba Ruiz, María Victoria [editor]. Series: Serie McGraw\Hill de managementEdition: Editora Victoria Peralba Ruíz.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / T859g, ... Place hold Request article Add to cart (remove)
		Diferenciarse o morir : cómo sobrevivir en un entorno competitivo de alto riesgo / Jack Trout con Steve Rivkin. by Trout, Jack [autor.] \| Peralba, Raúl [editor] \| Río, Raúl G. Del [editor] \| Rivkin, Steve. Series: Serie McGraw\Hill de managementEdition: Edición internacional Raúl Peralba y Raúl G del Río.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / T859d, ... Place hold Request article Add to cart (remove)
		Marketing en un mundo global : claves y estrategias para competir en el mercado internacional (incluye case study y ejercicios de role play) / Josep Bertrán Vall ; prólogos Artur Mas, Joquín de la Infiesta. by Bertrán, Josep [autor.] \| Infiesta, Joaquín de La \| Mas, Artur. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 382.1 / B548m, ... Place hold Request article Add to cart (remove)

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