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Consumer behavior : buying, having, and being / Michael R Solomon.

by Solomon, Michael R [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Allyn and Bacon, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S689c.

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Marketing : real people, real choices / Michael R. Solomon, Elnora W Stuart.

by Solomon, Michael R [autor.] | Stuart, Elnora W.

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S689m, ...

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  • Colegio de Estudios Superiores de Administración - CESA
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