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		Políticas y estrategias de gamas de productos y precios : cómo gestionar el portafolio de productos y fijar precios de venta y de cesión / José María Ferré Trenzano y Jordi Ferré Nadal. by Ferré Trenzano, José María [autor.] \| Ferré Nadal, Jordi. Series: Guías prácticas de marketing. prontuarios y Check Lists ; 2Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382p. Place hold Request article Add to cart (remove)
		Estrategias de productos y precios / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Series: Marketing prácticoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial Océano, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382p. Place hold Request article Add to cart (remove)
		Fijando precios para ganar competitividad : últimas tendencias en política de precios / Jagmohan Raju, Z. John Zhang ; traducción Emili Atmetlla. by Raju, Jagmohan Singh, 1954- [autor.] \| Zhang, Jian-Xiang. Series: Wharton School Publishing. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Profit, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / R161f. Place hold Request article Add to cart (remove)

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